Sister’s Alliance Newsletter: 10.2.2020

(Click on the headline of this newsletter to open completely for best viewing)

Happy October! It’s Breast Cancer Awareness Month!

Check out the Glitz and Glamour Foundation’s annual Breast Cancer Awareness Fundraiser to help benefit breast cancer awareness and breast cancer survivors.

We’re hosting our first event!

Sister Circle

The entrepreneur journey for Black women is very lonely and we would like to provide a safe space for women to be able to vent, talk, and receive valuable feedback. Sister Circle will do just that and it’s FREE! Space is limited so be sure to sign up ASAP!

October 17th | 3:30-5:00pm | Sherezz Fashions & Accessories @ 7868 Michigan Road 46268

You asked, we answered! Check out the new Sitting with Sisters episode to learn more about social media & gaining exposure!

This month, our Sister’s Alliance intern had the opportunity to sit down and chat with Chief Marketing Officer, Toya Wilson-Smith, at NexGeneration Digital Marketing Agency. Toya talks about the most notable tips and tricks to gaining exposure on social media, using Google My Business to increase traffic, and the importance of search engine optimization (SEO) and how it works!

Check out Toya’s interview here.

New Grant Alert!

KKR has partnered with Hello Alice to launch KKR Small Business Builders, a $10,000 grant and mentorship program created to help small business owners sustain their enterprises, maintain or create jobs, and spur economic opportunity as they respond to the ongoing COVID-19 crisis. Use the link above to apply now!

Racial and Gender Injustices in the Workplace

Being a black businesswoman has come with many highs and lows. One of the most important things to me as an owner is allowing/mentoring my staff in order for them to be individually minded thinkers. I do not believe my role is to tell staff what to do but instead coach them to be their best selves. Now, with that being said I am the boss and there are things that have to be done a certain way, but I love when I see someone develop into their own.  One of the drawbacks of being a female business owner, particularly a Black woman comes into play when people assume I do not know what I am doing and/or that I am not the owner. I have a partner who is a white female. There have been plenty of times when people have deferred to her and overlook me as if we are not 50/50 partners. 

I remember going out to dinner to St. Elmo’s during the holiday. When we were done with our meal, I asked the waiter to bring the check/bill. The waiter returned and handed the bill to my partner who quickly looked at him and said SHE pays the bills. 

When an advocacy group that we ‘now’ belong to wanted us to join their organization, they reached out to Laura to see if ‘we’ would want to join and participate.  12 years later, this same group recently asked me run to become a member of their board; I politely declined. My partner is on the board and her term is up in December 2020. Of course, now, they know me and understand what I bring to the table however I find it interesting that they want me on their board NOW. 

Quite interestingly enough, I am the one that signs 99% of our checks but others typically go to her first. Do I come unglued?! No but I make sure they know whose name will sign the paperwork IF I choose to do business with them. 

 I could get angry about this and come unglued, but I take it all in stride because at the end of the day I know I am the owner. The key is knowing your worth and knowing when you have a seat at the table, others know you earned it and have just as much right to be there as they do.

Jeannine Murray, Owner & CFO of Family Works Inc.  

Are you a Black Business Owner in Central Indiana?

We want to hear about your experience. Click here to take the 2-question survey!

Sister Shoutout: F.I.T. with Renee

Renee Pillow is a certified trainer, former bodybuilding competitor, and expert on health & fitness. She is owner of F.I.T. with Renee, where she helps women get focused on their goals, become inspired to live healthier lifestyles and transform their bodies into being the best they have ever been! Her are offered at a variety of times, ranging everyday from 5am-8pm. The F.I.T. with Renee studio is located on the Northwest side of Indianapolis at 3309A West 96th Street, Indianapolis, IN 46268. Schedule a class with her today and get F.I.T.!

Want to submit a blog post for the 10.16.2020 Newsletter? Email us at with your blog post idea and we’ll get back to you in 24 hours or less!

Requirements: Must be a woman | 500 word blog post or less | Short bio about you & your business

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